Redesign of 8 Discover credit card product landing pages to have flexible, component based layouts. The team worked extensively with content strategy and copywriters to progressively unfold the offerings of each card, keeping their individual audiences top of mind.

The final designs combine brand rich visuals with product information, allowing for breathing moments and visual delight between granular details. Clear content hierarchy keeps the page scannable while simple, easy to understand language keeps financial information easy to absorb. Modules also highlight Discover’s connectivity, security and real customer reviews.

Multiple versions of these pages were created and user tested to validate design and content choices, keeping in mind that these credit products cater to different audiences. Level of detail, language and design elements were adjusted with the resulting feedback.